Brand Failures by Matt Haig
This is the first examination of the world's top 100 spectacular brand disasters.
"wwwgetAbstract.com suggests this book to marketing, advertising, PR and customer service managers so they can learn from other people's mistakes." www.getAbstract.com "Brand Failures is an internationally best selling compilation of 100 case studies." Belfast News Letter Group "An entertaining and comprehensive analysis of what can happen when marketers misunderstand either the nature of their products or the market in general." www.Adbrands.net "Reveals the basic blunders behind each case study and provides a valuable analysis of the lessons learnt." IP Review "Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped, then, that this book will provide an illuminating if rather frightening read." Matt Haig "...this is a very entertaining book with a serious message." planningaboveandbeyond.co.uk, June 15, 2010
Matt Haig is an acclaimed author and journalist. Some of Matt's Kogan Page titles include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook. A regular contributor to the business press, Matt is also the author of the best-selling novel, The Last Family in England (Vintage).
| SKU | Unavailable |
| ISBN 13 | 9780749444334 |
| ISBN 10 | 0749444339 |
| Title | Brand Failures |
| Author | Matt Haig |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2005-08-03 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |