Brand Leadership by David A Aaker
An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.| SKU | Unavailable |
| ISBN 13 | 9780684839240 |
| ISBN 10 | 0684839245 |
| Title | Brand Leadership |
| Author | David A Aaker |
| Condition | Unavailable |
| Binding Type | Other book format |
| Publisher | Simon & Schuster Ltd |
| Year published | 2000-03-22 |
| Number of pages | 351 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |