Brand Success by Matt Haig
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
"Ideal for executives or PR pros who wish to learn about successful brands through practical examples" * PR Week *
"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *
"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *
Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).
| SKU | Unavailable |
| ISBN 13 | 9780749462871 |
| ISBN 10 | 0749462876 |
| Title | Brand Success |
| Author | Matt Haig |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2011-05-03 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |