Brand the Author (Not the Book) by Karen A Chase
★ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand.This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan.
This workbook will guide you through steps to:
- Structure realistic hours for writing versus marketing
- Craft your particular author message
- Outline how to connect with your targeted readers better
- Select your author platform tools (digital, social media, and more)
- Prioritize a plan to build your author platform tools
- Establish standards for your author logo, graphics, and materials
- Create a brand that is unique, consistent, and authentic
At the end of this comprehensive yet simple guide you will have a strategic written author brand plan.
Whether you're about to launch a debut novel, or you have a dozen published books, this workbook will help you stand strong and say, I Am the Boss of My Author Business ♥
PLUS: You'll also learn:
- Why branding the author (not the book) will help sell more books
- Who handles marketing for authors in order to grow your career
- Why becoming an Author Entrepreneur will help you feel empowered
- Publishing-related marketing and branding terms to make marketing easier
- How and where authors make money... so you can earn more and do less
Grow your writing career beyond one book. Connect with your unique readers.Develop your author brand, by ORDERING THE BOOK today.
Chase, Karen A.: - Karen A. Chase is an award-winning author and photographer. Originally from Calgary, Canada, throughout her childhood Karen traveled through the United States in an R.V. with her family. Those journeys instilled a lifelong love of history, travel, and learning. She has lived in the United States since 1990 when she enrolled as a foreign-exchange student, studying advertising art in San Antonio, Texas. After more than ten years working for advertising agencies and design studios a professional graphic designer--a career that took her to Virginia--she launched her own branding and design studio, 224Design, in 2004. It continues today, with a focus on rebranding authors and companies. A long-standing member of James River Writers and the Virginia Historical Society, she is also a member of the National Society of the Daughters of the American Revolution, the Historical Novelist Society, the Women's Fiction Writers Association, and the American Revolutionary Round Table. She resides with her partner, Ted, in Richmond, Virginia.
| SKU | Unavailable |
| ISBN 13 | 9781733752848 |
| ISBN 10 | 1733752846 |
| Title | Brand the Author (Not the Book) |
| Author | Karen A Chase |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | 224pages |
| Year published | 2022-05-15 |
| Number of pages | 112 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |