Brand Vision by David Taylor
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
"…what Taylor has done…is set out a process to achieve exactly what the book says: create a brand vision…" (Brand Strategy, March 2007)
David Taylor is Founder and Managing Partner of thebrandgym, a network of brand coaches that helps teams develop an inspiring vision and the action plans to turn it into growth.
David was recently named by the CIM as one of the world’s 50 top marketing thinkers. He has worked with many acclaimed companies including T-Mobile, Unilever, Kraft, the BBC and SAB Miller to help them boost performance. He began in brand management with P&G before completing an MBA at INSEAD, France. He then started and successfully grew the Paris office of Added Value, Europe’s leading marketing consultancy (now part of WPP).
David is the author of two previous books. His first, thebrandgym, quickly became Amazon.co.uk’s best-selling branding title; his sequel, brandstretch, was the world’s first and only focused examination of brand extension. He is a regular speaker at conferences and in the media, having written for publications including The Guardian, Marketing, Market Leader, Brand Strategy and Marketing Business.
David was recently named by the CIM as one of the world’s 50 top marketing thinkers. He has worked with many acclaimed companies including T-Mobile, Unilever, Kraft, the BBC and SAB Miller to help them boost performance. He began in brand management with P&G before completing an MBA at INSEAD, France. He then started and successfully grew the Paris office of Added Value, Europe’s leading marketing consultancy (now part of WPP).
David is the author of two previous books. His first, thebrandgym, quickly became Amazon.co.uk’s best-selling branding title; his sequel, brandstretch, was the world’s first and only focused examination of brand extension. He is a regular speaker at conferences and in the media, having written for publications including The Guardian, Marketing, Market Leader, Brand Strategy and Marketing Business.
| SKU | Unavailable |
| ISBN 13 | 9780470028353 |
| ISBN 10 | 0470028351 |
| Title | Brand Vision |
| Author | David Taylor |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2006-12-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |