Branded Entertainment by Jean-Marc Lehu
Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages of this form of brand advertising are explored, as are the methods employed by different brands to reach the target audience.
Jean-Marc Lehu is Associate Marketing Professor at Panthéon Sorbonne University. He is also a consultant in marketing and communications and conducts research on customer loyalty and brand management. He is the author of Brand Rejuvenation (also Kogan Page).
| SKU | Unavailable |
| ISBN 13 | 9780749453374 |
| ISBN 10 | 0749453370 |
| Title | Branded Entertainment |
| Author | Jean-Marc Lehu |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2008-12-03 |
| Number of pages | 280 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |