Branding a Store by Ko Floor
Fascinating study of how retailers have had to become their own brand for survival in a competitive market.
"Studies how retailers can build a strong independent brand identity to remain competitive in the global marketplace" WGSN "Offers insights into the future development of successful retail brands." RLI "A guide to the core competency of developing and differentiating retail brand identities." Midwest Book Review "Floor explains how retailers can remain competitive in the global marketplace through the development of a strong independent brand identity. Using the stories of such successful international retailers as Wal-Mart and Tesco as examples, he shows how an understanding of consumer emotion can give retailers an advantage in the battle for business." Reference and Research Book News "Analyzes the changes in today's retail landscape that are leading to retailers becoming brands in their own right and explores the implications for retailers and consumers." Journal of Economic Literature
Ko Floor has over 35 years' experience as a retail consultant for leading Dutch retailers including Albert Heijn supermarkets, and Vroom & Dreesmann department stores.
| SKU | Unavailable |
| ISBN 13 | 9780749448325 |
| ISBN 10 | 0749448326 |
| Title | Branding a Store |
| Author | Ko Floor |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2006-10-03 |
| Number of pages | 360 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |