Branding by John M Murphy
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
Murphy, John M.: - John M. Murphy is an Associate Professor in the Department of Communication at the University of Illinois.
| SKU | Unavailable |
| ISBN 13 | 9780333560761 |
| ISBN 10 | 0333560760 |
| Title | Branding |
| Author | John M Murphy |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Palgrave Macmillan |
| Year published | 1991-11-18 |
| Number of pages | 220 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |