Build a Brand in 30 Days by Simon Middleton

Build a Brand in 30 Days by Simon Middleton

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

'..lays out [all] the right questions for anyone launching a brand.' (Director, June 2010).

Simon Middleton, The Brand Strategy Guru, is a leading specialist brand consultant. His work has included brand strategy and campaigns for companies like Deloitte, Barclays, British Airways, Norwich Union, Denplan, pharmaceutical giant Merial, and Britain's best known sandwich chain, Pret A Manger. He has also advised numerous charities on their specific brand strategy, including St John Ambulance, the Anthony Nolan Trust and Comic Relief.
Simon presents master classes and keynotes all over the world and is a regular commentator on all things 'brand' for the BBC, Sky News and Five News among others. His TV series The Brand Effect is the first in-depth look at brands and branding on British television.

SKU	Unavailable
ISBN 13	9781907312427
ISBN 10	1907312420
Title	Build a Brand in 30 Days
Author	Simon Middleton
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2010-04-13
Number of pages	368
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.