Business Communication by Lisa Snyder

Business Communication by Lisa Snyder

Polishing your professional presence.   Career success depends on the ability to be professional, adaptable, and strategic about communication choices. By providing concise, student-centered information on how to develop a strong foundation in business communication,Business Communication: Polishing Your Professional Presence helps you enhance your professional and personal success.   Available with mybcommlab! Practice Makes Polished—mybcommlab is the online study tool that helps you polish communication skills so that your ready to tackle the rigors of today’s business landscape. Visit mybcommlab.com to find out more.

“Shwom/Snyder offers believable and engaging examples and scenarios our students can grasp immediately” 
-Casey Hawley, GEORGIA STATE UNIVERSITY

“I love when the authors show an effective and ineffective example side by side. This provides opportunities for students to analyze and internalize.” 
-Lisa Murray, UNIVERSITY OF TENNESSEE, KNOXVILLE

“The way these three things [technology, culture, and ethics boxes] are incorporated would make me more likely to adopt this book. Business ethics is taught as an elective in our school but many students don’t take it. Infusing it into all classes is a much better way to handle it. The same goes for technology issues– explaining them in relation to the course content makes it easier for students to understand the importance of remaining current in technology to make themselves more marketable.”
-Joyce Ezrow, ANNE ARUNDEL COMMUNITY COLLEGE

“The questions and exercisesare certainly more numerous and superior overall to the exercises in most business communication textbooks that I’ve seen. Most of the textbooks I’ve viewed focus solely on business situations, which is fine if your class has had a lot of business experience. But students with little experience will relate better to some of these exercises.”     
-Susan Peterson, SCOTTSDALE COMMUNITY COLLEGE

“The ACE communication model is effective and memorable. I like the acronym. It has positive symbolic significance. The three stages (Analyzing, Composing, Evaluating) make sense. The authors’ coverage of purpose and desired outcome [in Chapter 3] is excellent.  The section on getting the writing process started is excellent.”    
-Jan Costello, GEORGIA STATE UNIVERSITY

Barbara Shwom, Ph.D., is Professor of Instruction in Writing at Northwestern University, where she teaches in the Weinberg College of Arts and Sciences, Kellogg School of Management, and McCormick School of Engineering and Applied Science. For more than 30 years, she has designed and taught communication courses that have influenced this textbook, including Writing in Organizations, Communicating Complex Data, Engineering Design and Communication, and How to Become an Expert in Roughly 10 Weeks. Professor Shwom s teaching at Northwestern has been recognized by both an outstanding teacher award and an appointment as a fellow of Northwestern s Searle Center for Teaching Excellence. Professor Shwom has gained industry experience as the managing principal of Communication Partners, a consulting practice that works with clients from a range of industries, including biotechnology, high tech research and development, pharmaceuticals, management consulting, market research, financial services, engineering, and consumer products. Professor Shwom s research interests include evolving genres of business communication, visual communication of data, and methods of persuasion. In addition to many articles, she is also the co-author of a textbook on graphics and visual communication for managers. She currently sits on the Board of Directors of the Association for Business Communication and the editorial review board of Business and Professional Communication Quarterly and has served as president for both the Association for Business Communication and the Association of Professional Communication Consultants. Lisa Gueldenzoph Snyder, Ph.D., is a Professor and Chairperson of the Department of Business Education and Interim Associate Dean in the School of Business and Economics at North Carolina Agricultural and Technical State University in Greensboro. She earned a doctorate in Higher Education Administration from Bowling Green State University in Ohio, where she also received a master s degree in Business Education. Her Bachelor of Science in Business Education is from Northern Michigan University. Dr. Snyder is widely published in journals such as the Business Communication Quarterly, Journal of Business Communication, Business Education Digest, and NABTE Review. She has made over 150 presentations at local, regional, and national professional development events, workshops, and conferences. Dr. Snyder received the Meada Gibbs Outstanding Teacher Award from the Association for Business Communication, and the Distinguished Alumni Award from the Business Education program at Bowling Green State University. She also has received the Innovative Instructional Practices Award from Delta Pi Epsilon, the Distinguished Service Award from the Ohio Business Teachers Association, and the Collegiate Teacher of the Year Award from both the North Carolina Business Education Association and the Southern Business Education Association. Dr. Snyder is also a Regional Vice President of the Association for Business Communication, National President of the Association for Research in Business Education, Research Coordinator for the National Association for Business Teacher Education, and the Past-Chair of the Policies Commission for Business and Economic Education.

SKU	Unavailable
ISBN 13	9780136078074
ISBN 10	0136078079
Title	Business Communication
Author	Lisa Snyder
Condition	Unavailable
Binding Type	Paperback
Publisher	Prentice Hall
Year published	2011-04-21
Number of pages	600
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.