Business Ethics by O C Ferrell
The fifth edition of Business Ethics is the most up-to-date text and cases available for the teaching of workplace ethics. It offers a comprehensive, critical-thinking based approach which has been highly praised along with its level of comprehensiveness and real-world cases. Written from an applied business perspective, this text prepares students to make informed ethical decisions without relying on any single philosophy or process. New to the fifth edition: - Behavioral simulations - three new role-playing cases are introduced which promote interactive teamwork in the classroom to resolve ethical dilemma situations. - E-business coverage - a brand new section on information technology and the ethical issues it raises is included in Chapter 2 - Global issues are now featured throughout the text at appropriate points of discussion The comprehensive teaching package which complements this title includes material on dilemmas, ethical decision making frameworks, behavioural simulations, interactive games, e-ethics sites, student slides and self tests.
Ferrell, O. C.: - O.C. Ferrell is Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Memphis, University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University, as well as visiting positions at Queen's University (Ontario, Canada), University of Michigan (Ann Arbor), University of Wisconsin (Madison), and University of Hannover (Germany). He has served as a faculty member for the Masters Degree Program in Marketing at Thammasat University (Bangkok, Thailand). Dr. Ferrell received his BA and MBA from Florida State University and his PhD from Louisiana State University. His teaching and research interests include business ethics, corporate citizenship, and marketing. Dr. Ferrell is widely recognized as a leading teacher and scholar in business. His articles have appeared in the Journal of Marketing Research, Journal of Business Ethics, Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, and others. His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading text in this field. He has also coauthored numerous textbooks for marketing, management, and other business courses, as well as a trade book on business ethics. He chaired the American Marketing Association (AMA) ethics committee that developed its current code of ethics. He was the vice president of Marketing Education and president of the Academic Council for the AMA. Dr. Ferrell's major focus is teaching and preparing learning material for students. He has travelled extensively to work with students and understands the needs of instructors of introductory business courses. He lives in Fort Collins, Colorado and enjoys skiing, golf, and international travel.
| SKU | Unavailable |
| ISBN 13 | 9780618124145 |
| ISBN 10 | 0618124144 |
| Title | Business Ethics |
| Author | O C Ferrell |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Houghton Mifflin |
| Year published | 2001-07-23 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |