Business Health Check by Olivier Kennedy

Business Health Check by Olivier Kennedy

Diagnosing the modern business like the human body, this fun compendium of business diseases looks at such disorders as 'Youngitis- creating only for millennials' (risk group: marketing teams); 'Social media denial syndrome' ('related diseases: 'Meeting syndrome'); and 'Compulsive email disorder' (cure: zero inbox). In a hilarious look at organisational hierarchies, generational disconnects and general office foibles, this pocket book will enable you to see the mistakes of your own business and guide you safely to decontagion and cure.

Olivier Kennedy and Martin Künzi are experienced marketing, branding and business development gurus and founders of the ENIGMA business consultancy based in Geneva. The story of Olivier and Martin started as the successful relationship between a client and his agency. Working together, these two marketing strategists soon found out that they shared a common passion: being able to go beyond branding and advertising to solve real business issues. Olivier convinced Martin to join Enigma as a partner. Together, they grew the team, adding service designers, design strategists, and business model experts to their skilled company. Eventually, they transformed Enigma into an all-round business consultancy with a clear mission: to help organizations be great at what they do. Or become even greater.

SKU	Unavailable
ISBN 13	9781788163767
ISBN 10	1788163761
Title	Business Health Check
Author	Olivier Kennedy
Condition	Unavailable
Binding Type	Hardback
Publisher	Profile Books Ltd
Year published	2019-04-11
Number of pages	192
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable