Business to Business Market Research by Ruth Mcneil
A highly readable sourcebook which looks at new trends and different types of business to business market research, as well as other key topics. Aimed at both students and practitioners.
"Compares the benefits and drawbacks of qualitative and quantitative research, and offers guidelines for conducting interviews, focus groups, and telephone surveys" Reference and Research Books "Advises market-research practitioners, students and others on how to do business to business (B2B) market research. Focuses on specific areas where B2B research is different from other types of research." Journal of Economic Literature "The Market Research in Practice series are excellent publications. They offer students the opportunity to study core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing, Sales & Retail, Park Lane College, UK "In addition to covering the basics of qualitative and quantitative research(from a B2B perspective), many suggestions and tips for conducting effective B2B research are offered." The B2B reporter "Provides an up-to-date reference source for al those involved in, or occasionally needing to know about, business to business marketing research. Approachable in style, Business to Business Market Research answers all the key questions relevant to students, practitioners and users of marketing research." Leaflet
Ruth McNeil was formerly International Account Director at Research International. She now runs her own market research consultancy, Response Consulting Ltd, and has a wide variety of clients from both the private and public sectors. These include the Inland Revenue, NHS, and organizations in the telecommunications and finance sectors. Ruth has extensive experience of business to business and business to consumer research, as well as a background in all types of research from creative thinking and brainstorming, to qualitative and quantitative approaches. A speaker and industry commentator, she also runs courses for the MRS.
| SKU | Unavailable |
| ISBN 13 | 9780749443641 |
| ISBN 10 | 0749443642 |
| Title | Business to Business Market Research |
| Author | Ruth Mcneil |
| Series | Market Research In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2005-06-03 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |