Business-to-Business Marketing: A Step-by-Step Guide by Ray Wright

Business-to-Business Marketing: A Step-by-Step Guide by Ray Wright

Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence

SKU	Unavailable
ISBN 13	9780273646471
ISBN 10	0273646478
Title	Business-to-Business Marketing: A Step-by-Step Guide
Author	Ray Wright
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2004-01-30
Number of pages	536
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.