Business-To-Business Marketing by Daniel Michel
The text is designed specifically for those students taking a Business-to-Business Marketing or Industrial marketing module at undergraduate or postgraduate level, and is designed to give the reader a thorough knowledge of how business-to-business markets operate. A major strength of this text is the European perspective it offers.
'The structure of the book is helpful not only in orientating the reader but also in providing a clear outline of its conceptual approachThis is particularly valuable, as many students struggle with the relationship between strategic development and its implementation' - Times Higher Education Supplement
DANIEL MICHEL is Professor of Marketing at EM Lyon.
PETER NAUDÉ is Professor of Marketing at University of Bath.
ROBERT SALLE is a Director of Research at EMLyon.
JEAN-PAUL VALLA is a Director of Research at EMLyon.
PETER NAUDÉ is Professor of Marketing at University of Bath.
ROBERT SALLE is a Director of Research at EMLyon.
JEAN-PAUL VALLA is a Director of Research at EMLyon.
| SKU | Unavailable |
| ISBN 13 | 9780333921951 |
| ISBN 10 | 033392195X |
| Title | Business-To-Business Marketing |
| Author | Daniel Michel |
| Series | Profitable Marketing Relationships Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave Macmillan |
| Year published | 2002-10-03 |
| Number of pages | 496 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |