Business to Business Marketing by Nick Ellis
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Nick Ellis is Senior Lecturer in Critical Marketing at the University of Leicester. He has taught B2B marketing to students at all levels from around the world for over 10 years. His research on inter-firm relationships, industrial networks and marketing management has been published in a number of leading academic journals. Prior to joining the university sector in a business liaison capacity, he spent several years with a major retail group in marketing and purchasing roles.
| SKU | Unavailable |
| ISBN 13 | 9780199551682 |
| ISBN 10 | 0199551685 |
| Title | Business to Business Marketing |
| Author | Nick Ellis |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2010-11-25 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |