Business to Business Marketing Management
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Business to Business Marketing Management by Alan Zimmerman
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,| SKU | Unavailable |
| ISBN 13 | 9781844800018 |
| ISBN 10 | 1844800016 |
| Title | Business to Business Marketing Management |
| Author | Alan Zimmerman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2004-11-04 |
| Number of pages | 404 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |