Buzzmarketing by Mark Hughes
Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.'
Hughes, Mark: - Dr Mark Hughes is Professor of Social Work in the School of Arts and Social Sciences, Southern Cross University, Australia. He has worked as a social worker in health, aged care and mental health settings in both Australia and the UK. He has also worked as a social work academic at the University of Queensland, the University of New South Wales, and Goldsmiths College London. Mark's research interests centre on organisational practice, social work with older people, and lesbian and gay ageing. Mark is co-author of six books, as well as a range of journal publications.
| SKU | Unavailable |
| ISBN 13 | 9781591840923 |
| ISBN 10 | 1591840929 |
| Title | Buzzmarketing |
| Author | Mark Hughes |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2005-08-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |