Cadbury's Purple Reign by John Bradley
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand.
"This is a cracking, well-illustrated read stuffed with real-world business dramas..great book." CNBC European Business July 2008 "...the definitive book about the company's rise from a Birmingham shop to the 21 st century's pre-eminent confectionary brand." Sunday Mercury, Birmingham 11 May 2008 "This laudable opus will have you drooling over every word... This is the best book I have eaten in ages." IrishNews.com Friday 30 May 2008 "The illustrations are stunning...John Bradley's accompanying prose is a solid business history of the firm, peppered with interesting details." The Times Books Saturday 12 July 2008 "...sumptuous yet serious book...Fascinating and fabulous, you can't help but enjoy the glorious ride that is Cadbury's Purple Reign" (The Marketer, November 2008)
John Bradley brings a unique insider's perspective to the Cadbury brand, having spent 24 years working for Cadbury in a career encompassing Brand Management, Market Research, Sales, and running Cadbury World. Having moved from the UK to Canada in 1996, he left Cadbury in 2004 to pursue a new career in management training and writing. John contributes a regular column for Strategy magazine, giving a wry look at the Marketing and Advertising professions, and is a frequent speaker at industry conferences. he lives near Toronto with his wife, Audrey, and their daughter, Georgina. He can be reached at www.yknotsolutions.com .
| SKU | Unavailable |
| ISBN 13 | 9780470725245 |
| ISBN 10 | 0470725249 |
| Title | Cadbury's Purple Reign |
| Author | John Bradley |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2008-04-21 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |