Can't Buy Me LikeSuperior Results by Bob Garfield
As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Bob Garfield is the cohost of NPR's 'On The Media' and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commen-tator on and analyst of advertising and marketing for thirty years. His previous books include The Chaos Scenario. He lives outside Washington, D.C. Doug Levy is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands. This is his first book. He lives in Dallas.
| SKU | Unavailable |
| ISBN 13 | 9781591845775 |
| ISBN 10 | 1591845777 |
| Title | Can't Buy Me LikeSuperior Results |
| Author | Bob Garfield |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Books Ltd |
| Year published | 2013-08-21 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |