Cause for Concern by Stephen Adler

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Cause for Concern by Stephen Adler

Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also!
SKU Unavailable
ISBN 13 9780324311303
ISBN 10 0324311303
Title Cause for Concern
Author Stephen Adler
Condition Unavailable
Binding Type Hardback
Publisher Cengage Learning, Inc
Year published 2006-07-01
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.