Change by Damon Centola

Change by Damon Centola

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Change by Damon Centola

How do you change someone's mind? How do you stop bad habits? A bold new theory about the way ideas and behaviours spread (and can be altered) from the world's leading expert, Professor Damon Centola
An utterly fascinating read that will challenge your core assumptions about how change happens * ADAM GRANT, bestselling author of Originals and Give and Take *
Thought-provoking. . A fascinating account of how change works and why it so often fails * Daily Mail *
Will inspire you to start making the world a better place * Next Big Idea Club *
Compelling * Nature *
Professor Damon Centola is Director of the Network Dynamics Group at the University of Pennsylvania. He was previously at Harvard and MIT. His work has been published across several disciplines in the world's leading journals, including Science, The Proceedings of the National Academy of Sciences, Nature Human Behavior, The American Journal of Sociology, and Journal of Statistical Physics. His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian, the American Heart Association, the National Academies, the U.S. Army and the NBA. Popular accounts of Damon's work have appeared in the New York Times, Washington Post, CNN, Wall Street Journal, Wired, TIME, The Atlantic, and Scientific American.
SKU Unavailable
ISBN 13 9781529373387
ISBN 10 1529373387
Title Change
Author Damon Centola
Condition Unavailable
Binding Type Paperback
Publisher John Murray Press
Year published 2022-01-06
Number of pages 352
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.