Channel Champions by Steven Wheeler
Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.
"This book covers some of the most critical and important issues that will define future winners in many industries" --Karl-Erling Trogen, president and CEO, Volvo Truck Corp.
"This book clearly shows that companies must change the paradigm of what business they are in to reflect the growing importance of distribution channels." --Stephen B. Hughes, president and CEO, Celestial Seasonings, Inc.
"This book clearly shows that companies must change the paradigm of what business they are in to reflect the growing importance of distribution channels." --Stephen B. Hughes, president and CEO, Celestial Seasonings, Inc.
EVAN HIRSH are vice presidents and partners at the leading management consulting firm of BoozoAllen & Hamilton. Both Wheeler and Hirsh specialize in marketing strategy and implementation; specifically, they focus on the channels through which companies sell and distribute their goods. Wheeler is based in Munich, Germany; Hirsh in Chicago, Illinois. Their groundbreaking approach has helped transform some of the world's largest and most well-known companies into true Channel Champions.
| SKU | Unavailable |
| ISBN 13 | 9780787950347 |
| ISBN 10 | 0787950343 |
| Title | Channel Champions |
| Author | Steven Wheeler |
| Series | J-B Bah Strategy And Business Ser |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 1999-09-10 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |