The CIM Handbook of Export Marketing by Chris J Noonan
A practical guide to the problems faced by those in the field of international marketing. It focuses on the practical problems faced by exporting companies when they set up overseas. It aims to assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role.
'Chris Noonan brings a wealth of experience and knowledge to this subjectProfessional export marketing is vital to every company's success. This book tells you how to get it right.' From the foreword by Ian Campbell, Director-General of the Institute of Export
| SKU | Unavailable |
| ISBN 13 | 9780750643467 |
| ISBN 10 | 0750643463 |
| Title | The CIM Handbook of Export Marketing |
| Author | Chris J Noonan |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1999-09-16 |
| Number of pages | 601 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |