The Company Culture Cookbook by Kevin Thomson
77 easy to use recipes, ingredients and personality profiles, to help build and change company culture.
"[The Company Culture Cookbook] focuses on the critical but often neglected aspects of management, whose fusion generates behaviours central to changing cultureYou will dip into this over and over again for teh clarity and common sense approach it brings to a complex area of management." Rating; * * * * *"Personnel Today" "A book full of nuggets to inspire leaders who wish to make a real change through their staff." "Leslie de Chernatony, Professor of Brand Marketing, University of Birmingham "Fantastic - what a great way to change." "Paul Hick, CEO Lee Cooper "A real feast of ideas and actions." - "Nick Twyman, SONY Managing Director, BPE Division "The Company Culture Cookbook is more than thought provoking, it says what it does - it makes you want to DO something about culture and climate." "- "Malcolm Groves, Head of Communication, NatWest "GREAT" "Mike Rake, Chairman KPMG Europe. "I was struck by the simplicity supplemented by the need for continuous reinforcement (duh!). To continue the metaphor .. I already work in the heat of the kitchen and look forward to preparing some delicious dishes which will prompt my customers to send their compliments to the chef. Congrats on a great book." "- Nigel Edwards, Pfizer "This is no ordinary business book...great for dipping in and out of when you have a spare minute, I'd recommend it to anyone in business, as it is easy to read and full of great ideas." Money, February 2003
Kevin Thomson has pioneered internal marketing and communication for more than a decade, and is the author of numerous management books and articles. A regular speaker at international conferences he excites and enthuses audiences with his insight and excitement about energizing people at work. He is Honorary Professor of Marketing at Birmingham University and a Fellow of the Chartered Institute of Marketing. His counsel has been sought at Board level by organizations such as KPMG, Vodafone, Marsh, Electrolux, British Airways and many others. He is President of MCA Communicates, a WPP Group Company.
| SKU | Unavailable |
| ISBN 13 | 9780273656616 |
| ISBN 10 | 0273656619 |
| Title | The Company Culture Cookbook |
| Author | Kevin Thomson |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education Limited |
| Year published | 2002-05-08 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |