Competition Demystified
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Competition Demystified by Bruce Greenwald
Distinguished Columbia Business School lecturer Bruce Greenwald offers a bold new theory of competitive strategy - a theory far more simple and effective than the most well-known ones. Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. A wide range of examples are covered, from retail to telecommunications, and his lessons can be applied to all businesses. This title really does offer a great new way to exploit competitive advantages.
Bruce C. Greenwald, PhD, is one of the nation's leading economists. He currently serves as the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University's Graduate School of Business. Greenwald consults worldwide on a variety of issues concerning capital markets, business strategy, corporate finance, and labor performance. He is also the author, coauthor, and editor of several books, including Value Investing: From Graham to Buffett and Beyond (Wiley) and Competition Demystified.
Judd Kahn, PhD, is currently COO of Hummingbird Management LLC. Prior to joining Hummingbird, he was an historian, the CFO of a privately owned manufacturing company, and a consultant to government and not-for-profit agencies. Kahn cowrote Value Investing: From Graham to Buffett and Beyond and Competition Demystified with Bruce Greenwald.
| SKU | Unavailable |
| ISBN 13 | 9781591840572 |
| ISBN 10 | 1591840570 |
| Title | Competition Demystified |
| Author | Bruce Greenwald |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Penguin Putnam Inc |
| Year published | 2005-09-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |