Competitive Strategy for Media Firms by Sylvia M Chan-Olmsted

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Competitive Strategy for Media Firms by Sylvia M Chan-Olmsted

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Part of Routledge Communication Series series

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Competitive Strategy for Media Firms by Sylvia M Chan-Olmsted

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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SKU Unavailable
ISBN 13 9780805862119
ISBN 10 0805862110
Title Competitive Strategy for Media Firms
Author Sylvia M Chan-Olmsted
Series Routledge Communication Series
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Inc
Year published 2006-05-18
Number of pages 384
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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