The Complete Copywriter by Alan Barker
Write effective copy that is concise, contemporary, captivating and customer-focused.
"Copywriting is changing and we all need to keep upAlan Barker shows us the way, with practical wisdom and a generous dash of good humour." * James Sutton, Strategy and Commercial Director, The Chartered Institute of Marketing *
Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. He runs the Charted Institute of Marketing's 'Copywriting Masterclass'. A prolific writer, he is the author of Improve your Communication Skills and How to Manage Meetings, also published by Kogan Page. He is based in Warminster, UK.
| SKU | Unavailable |
| ISBN 13 | 9781398613553 |
| ISBN 10 | 139861355X |
| Title | The Complete Copywriter |
| Author | Alan Barker |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2025-01-03 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |