Confessions of an Advertising Man by David Ogilvy

Confessions of an Advertising Man by David Ogilvy

A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was writtenWe admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. David OgilvyDavid Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

David Ogilvy (1911-1999), referred to in 1962 by Time as the most sought-after wizard in today's advertising industry, is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

SKU	Unavailable
ISBN 13	9780689706011
ISBN 10	0689706014
Title	Confessions of an Advertising Man
Author	David Ogilvy
Condition	Unavailable
Binding Type	Paperback
Publisher	Simon & Schuster
Year published	1980-02-01
Number of pages	172
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable