The Conquest of Cool by Thomas Frank

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The Conquest of Cool by Thomas Frank

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
SKU Unavailable
ISBN 13 9780226259918
ISBN 10 0226259919
Title The Conquest of Cool
Author Thomas Frank
Condition Unavailable
Binding Type Hardback
Publisher The University of Chicago Press
Year published 1997-12-08
Number of pages 298
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.