The Conquest of Cool by Thomas Frank

The Conquest of Cool by Thomas Frank

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The Conquest of Cool by Thomas Frank

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

One Market Under God and The Conquest of Cool are two books by Thomas Frank.

SKU Unavailable
ISBN 13 9780226260129
ISBN 10 0226260127
Title The Conquest of Cool
Author Thomas Frank
Condition Unavailable
Binding Type Paperback
Publisher The University of Chicago Press
Year published 1998-12-01
Number of pages 322
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.