Constructing Effective Questionnaires by Robert A Peterson

Constructing Effective Questionnaires by Robert A Peterson

A guide to survey research.

"Robert APeterson’s work is undoubtedly the finest discussion of this key subject since Stanley Payne’s ‘Art of Asking Questions.’ This is where the quality of research begins, and in the rush to new survey technology, the art and science of asking questions is often lost. Must reading for all marketing majors as well as those who want to choose marketing research as a career." 

-- Tony Adams * Marketing Research Magazine *

The Research Integrity Officer (RIO) at The University of Texas at Austin is Dr. Robert A. Peterson, associate vice president for research. The Research Integrity Officer has responsibility for overseeing the inquiry and investigative process and ensuring compliance of all parties with this policy in the conduct of inquiries and investigations of misconduct in science and other scholarly research. The Research Integrity Officer is responsible for sequestering all documents and evidence and ensuring confidentiality is maintained. The RIO shall ensure that necessary and appropriate expertise is secured to carry out a thorough and authoritative evaluation of the relevant evidence. The Research Integrity Officer is responsible for taking all reasonable steps to ensure that the persons involved in the allegations or evidence are fair, competent and impartial, and without conflict of interest. The Research Integrity Officer is responsible for reporting to the appropriate federal funding agency as required. Visit the Office of Research Integrity at the U.S. Department of Health and Human Services online for a list of links to all federal funding agencies′ regulations regarding research misconduct.

SKU	Unavailable
ISBN 13	9780761916413
ISBN 10	0761916415
Title	Constructing Effective Questionnaires
Author	Robert A Peterson
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2000-02-14
Number of pages	152
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.