Consumer Behavior and Marketing Strategy
Consumer Behavior and Marketing Strategy
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Consumer Behavior and Marketing Strategy by J Paul Peter
This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.| SKU | Unavailable |
| ISBN 13 | 9780256261905 |
| ISBN 10 | 0256261903 |
| Title | Consumer Behavior and Marketing Strategy |
| Author | J Paul Peter |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1998-07-01 |
| Number of pages | 704 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |