Consumer Behavior by Del I Hawkins
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.| SKU | Unavailable |
| ISBN 13 | 9780256218954 |
| ISBN 10 | 0256218951 |
| Title | Consumer Behavior |
| Author | Del I Hawkins |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1997-08-01 |
| Number of pages | 650 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |