Consumer Behavior
Consumer Behavior
Regular price
Checking stock...
Regular price
Checking stock...
The feel-good place to buy books
- Free UK delivery over £5
- 10% off preloved books when you join +Plus
- Buying preloved emits 46% less CO2 than new
- Give your books a new home - sell them back to us!
Consumer Behavior by Michael R Solomon
For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and “cutting-edge” research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. It not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Uses a psycho-social, behavioral approach.| SKU | Unavailable |
| ISBN 13 | 9780130812551 |
| ISBN 10 | 0130812552 |
| Title | Consumer Behavior |
| Author | Michael R Solomon |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1998-08-17 |
| Number of pages | 608 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |