Consumer Behavior
Consumer Behavior
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Consumer Behavior by Michael Solomon
Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.| SKU | Unavailable |
| ISBN 13 | 9780136110927 |
| ISBN 10 | 0136110924 |
| Title | Consumer Behavior |
| Author | Michael Solomon |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Prentice Hall |
| Year published | 2010-03-26 |
| Number of pages | 688 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |