Consumer Behavior by William L Wilkie
Designed for marketing students, this revised and updated study on consumer behaviour and spending contains numerous examples, vignettes and exercises.| SKU | Unavailable |
| ISBN 13 | 9780471545170 |
| ISBN 10 | 0471545171 |
| Title | Consumer Behavior |
| Author | William L Wilkie |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1994-02-16 |
| Number of pages | 784 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |