Consumer Behavior: Buying, Having, and Being, Global Edition by Michael Solomon

Consumer Behavior: Buying, Having, and Being, Global Edition by Michael Solomon

For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour.

SKU	Unavailable
ISBN 13	9781292318103
ISBN 10	1292318104
Title	Consumer Behavior: Buying, Having, and Being, Global Edition
Author	Michael Solomon
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2019-11-04
Number of pages	640
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.