Consumer Behaviour by Isabelle Szmigin
Practical, global and rooted in research: this is the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge research impact on marketing practice.
Clearly written, fun, imaginative and covers essential consumer behaviour theory and practice very wellGreat additional materials, excellent academic quality and very practical. I love this book! * Catherine Canning, Senior Lecturer in the Department of Business Management at Glasgow Caledonian University *
An excellent core text that will be a great companion for UG students at all levels, offering a combination of practitioner and academic examples that will help students understand key topics and prepare for research. * James Blackmore-Wright, Senior Lecturer in Marketing at the University of Northampton *
Full of recent, relevant, meaningful examples which will greatly appeal to 21st century students of the subject. Well-written, accessible, highly readable and full of useful, contemporary learning aids. * Donald McFetridge, Lecturer in Business Studies, University of Ulster *
Simply a must for all undergraduate and taught postgraduate students studying consumer behaviour. * Jonathan Elms, Senior Lecturer in Marketing and Retail at the University of Stirling and Associate Editor of the Journal of Consumer Behaviour *
An excellent core text that will be a great companion for UG students at all levels, offering a combination of practitioner and academic examples that will help students understand key topics and prepare for research. * James Blackmore-Wright, Senior Lecturer in Marketing at the University of Northampton *
Full of recent, relevant, meaningful examples which will greatly appeal to 21st century students of the subject. Well-written, accessible, highly readable and full of useful, contemporary learning aids. * Donald McFetridge, Lecturer in Business Studies, University of Ulster *
Simply a must for all undergraduate and taught postgraduate students studying consumer behaviour. * Jonathan Elms, Senior Lecturer in Marketing and Retail at the University of Stirling and Associate Editor of the Journal of Consumer Behaviour *
Isabelle Szmigin is Professor of Marketing at the University of Birmingham. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and Asia, and has published her work in leading journals such as European Journal of Marketing, Psychology and Marketing, Sociology and Consumption, Markets and Culture. Isabelle has an extensive media profile and regularly makes appearances on programmes such as BBC's Newsnight, Breakfast and Radio 4. Maria Piacentini is Professor of Consumer Research at Lancaster University, UK. She has taught Consumer Behaviour at undergraduate and postgraduate level at universities in Britain and in Europe, and has published her work in leading journals such as the Journal of Business Research, Journal of Marketing Management, Advances in Consumer Research, Sociology of Health and Illness, and the Journal of Consumer Behaviour.
| SKU | Unavailable |
| ISBN 13 | 9780198786238 |
| ISBN 10 | 0198786239 |
| Title | Consumer Behaviour |
| Author | Isabelle Szmigin |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2018-03-29 |
| Number of pages | 528 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |