Consumer Psychology for Marketing by Gordon Foxall
Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.
Tables Figures Preface 1Consumer-Oriented Marketing 2. Consumer Choice 3. Perceptual Processes 4. Cognitive and Behavioural Learning 5. Attitudes, Intentions and Behaviour 6. Motivation and Lifestyle 7. Personality and Cognitive Style 8. Consumers in Context 9. Consumers in Society
Gordon Foxall is a Professor of Consumer Research at the Department of Commerce, University of Birmingham and Director of the Consumer Research Unit at the Birmingham Business School. Florida State University, College of Business
| SKU | Unavailable |
| ISBN 13 | 9781861523716 |
| ISBN 10 | 1861523718 |
| Title | Consumer Psychology for Marketing |
| Author | Gordon Foxall |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1998-06-25 |
| Number of pages | 260 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |