Consumerism in World History by Peter N Stearns

Consumerism in World History by Peter N Stearns

The third edition of Consumerism in World History explores the nature of consumerism and its evolution, with particular emphasis on the modern “consumer revolution” and its global scope. The book deals with crucial interpretive issues, such as whether consumerism is a natural human expression or involves other causes, the relationship between consumer apparatus (such as shops and advertising) and human needs, and the interplay between Western and other regional forms of consumerism. It covers major historical moments and changes, including the consumer revolution in Western society beginning in the 17th century and regional cultural patterns from the 19th century onward. This is a substantially revised edition, with updated suggested readings, rewritten sections on premodern consumerism in agricultural societies, and globalization and consumerism, and expanded coverage of major regions like India and Latin America. This volume is essential reading for all students of world history and will be of great value to those in business history and environmental history.

Peter N. Stearns is a Distinguished University Professor of History Emeritus at George Mason University, USA. He has written and taught on a variety of subjects in world history, including consumerism. He has worked extensively on the modern history of emotion, including its links to consumerism, and has researched other specific aspects of consumerism, such as the rise of the birthday party.

SKU	Unavailable
ISBN 13	9781032908731
ISBN 10	1032908734
Title	Consumerism in World History
Author	Peter N Stearns
Series	Themes In World History
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2025-02-26
Number of pages	199
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable