Consumers by Eric Arnould

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Consumers by Eric Arnould

Presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Featuring the areas of technology and research, this work contains illustrative examples.
SKU Unavailable
ISBN 13 9780071214261
ISBN 10 0071214267
Title Consumers
Author Eric Arnould
Series Mcgraw-Hill Irwin Series In Marketing
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year published 2003-04-01
Number of pages 768
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.