Contagious by Jonah Berger
The New York Times bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information 'go viral' than anyone in the world. --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.Jonah Berger is an internationally bestselling author and marketing professor at the University of Pennsylvania's Wharton School. His books include Contagious, Invisible Influence, and The Catalyst. He has published over 50 papers in top-tier academic publications and is a world-renowned authority on social impact, word of mouth, and why things, ideas, and behaviors take on. He's worked as a consultant for a number of Fortune 500 businesses and keynoted hundreds of events, and his work has been featured in publications such as The New York Times, The Wall Street Journal, and Harvard Business Review. His research was also included in the Year in Ideas issue of the New York Times Magazine.
| SKU | Unavailable |
| ISBN 13 | 9781451686579 |
| ISBN 10 | 1451686579 |
| Title | Contagious |
| Author | Jonah Berger |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Simon & Schuster |
| Year published | 2013-03-05 |
| Number of pages | 256 |
| Prizes | Commended for Axiom Business Book Awards (Advertising/Marketing) 2014 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |