Contemporary Issues in Luxury Brand Management
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Contemporary Issues in Luxury Brand Management by Sylvie Studente
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today."A very useful text for any luxury brand management student, or luxury practitioner, interested in increasing their knowledge in contemporary luxury issues and the evolving luxury consumer" - Debbie Pinder, University of Southampton, UK
"A good blend of practical and theoretical focus with new conceptual ideas to provide a multi-angle and comprehensive examination of the challenges of current luxury strategies" - Nastaran N Richards-Carpenter, Programme Director of Luxury Brand Management, Richmond University, UK
Sylvie Studente is Assistant Professor at Regent’s University London.
Eleonora Cattaneo is Professor of Marketing at César Ritz Colleges Switzerland.
| SKU | Unavailable |
| ISBN 13 | 9780367859305 |
| ISBN 10 | 0367859300 |
| Title | Contemporary Issues in Luxury Brand Management |
| Author | Sylvie Studente |
| Series | Mastering Luxury Management |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 2023-03-31 |
| Number of pages | 162 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |