Contemporary Strategy Analysis

Contemporary Strategy Analysis by Robert M Grant

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including:  platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.  Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).  Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies.  It is suitable for both MBA and advanced undergraduate students.

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

SKU	Unavailable
ISBN 13	9781119120841
ISBN 10	1119120845
Title	Contemporary Strategy Analysis
Author	Robert M Grant
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley & Sons Inc
Year published	2015-12-18
Number of pages	776
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable