Contemporary Strategy Analysis by Robert M Grant
Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: an integrated analysis; an international consideration of competition and strategy formulation incorporating Japanese and European contributors and drawing on examples of European, Asian and Canadian corporations; concepts and techniques of strategic management which are of practical use; and examples of current research and practice.| SKU | Unavailable |
| ISBN 13 | 9781557862433 |
| ISBN 10 | 1557862435 |
| Title | Contemporary Strategy Analysis |
| Author | Robert M Grant |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1991-03-19 |
| Number of pages | 430 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |