The Copywriter's Handbook by Robert Bly
Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.| SKU | Unavailable |
| ISBN 13 | 9780805078046 |
| ISBN 10 | 0805078045 |
| Title | The Copywriter's Handbook |
| Author | Robert Bly |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Henry Holt & Company Inc |
| Year published | 2006-04-06 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |