Corporate Cancel Culture and Brand Boycotts by Angeline Close Scheinbaum

Corporate Cancel Culture and Brand Boycotts by Angeline Close Scheinbaum

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term corporate cancel culture highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

“With the increasing relevance of social media in the business world today,

understanding ‘corporate cancel culture’ is extremely important to maintaining

relevancyAs social media continues to evolve, considering consumer

perceptions of companies through the lens of social media is critical for upholding

and protecting reputation, managing public relations and guiding

leadership decisions. Companies and social media users who wish to preserve

their brands would be wise to read this book.”

Wendy York, Dean, Wilbur O. and Ann Powers, College of Business, Clemson University

“This research‑based book examines ‘corporate cancel culture’ and how it

affects brands and business. Chapters on misinformation, cancel culture, the

dark side of memes, and issues with livestream social media shopping provide

a modern take for marketers and social media users alike.”

Jonah Berger, Wharton School Professor and bestselling author of The Catalyst and Contagious

Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus on contexts of sport and e‑commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is co‑author or editor of Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports and Event Marketing, Online Consumer Behavior: Theory and Research in Advertising, Social Media, and E‑Tail, The Dark Side of Social Media: A Consumer Psychology Perspective, and The Darker Side of Social Media: Consumer Psychology and Mental Health.

SKU	Unavailable
ISBN 13	9781032670492
ISBN 10	1032670495
Title	Corporate Cancel Culture and Brand Boycotts
Author	Angeline Close Scheinbaum
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2024-09-30
Number of pages	228
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.