Corporate Reputation by John Smythe
Takes a look at an area which many companies neglect, but which is crucial to survival and success. This is the reputation of the firm - the way in which it is perceived by customers and clients, who, as research shows, are influenced by what they see as good or bad corporate behaviour.| SKU | Unavailable |
| ISBN 13 | 9780712650595 |
| ISBN 10 | 0712650598 |
| Title | Corporate Reputation |
| Author | John Smythe |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cornerstone |
| Year published | 1992-09-24 |
| Number of pages | 180 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |