Corporate Social Responsibility, Sustainability and Public Relations by Donnalyn Pompper

Corporate Social Responsibility, Sustainability and Public Relations by Donnalyn Pompper

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

'This is a timely and useful textPompper skillfully integrates contemporary theoretical perspectives, empirical findings, and professional voices to create a nuanced and intriguing look at the ethical and practical challenges and opportunities embedded in today's complex web of stakeholder relations. The work is filled with invaluable insights for understanding the communicative dynamics of organizing more effective and ethically-oriented systems.' - Cynthia Stohl, Professor, University of California, Santa Barbara, USA

Pompper makes a compelling case for public relations practitioners as internal activists leading the charge for responsible corporate action. Top global practitioners tackle difficult issues in a nuanced manner and provide fresh insights. This book will be invaluable for practitioners and educators who want to critically engage with the interplay of public relations, business, and society in a globalized world.' - Patricia A. Curtin, Professor, The University of Oregon, USA

'Interweaving the personal insights of a range of senior industry personnel to inform and ground its ambitious project, this book's fascinating discussion reflects on the challenges facing public relations in developing CSR/Sustainability as a force for significant social change.' - Dr. Anne Surma, Senior Lecturer, Murdoch University, Australia

Donnalyn Pompper is Associate Professor of Strategic Communications at Temple University, USA. She also has extensive corporate PR experience with Campbell’s Soup Company, the Tasty Baking Company and Lewis, Gilman & Kynett, once the largest public relations/advertising firm in Philadelphia.

SKU	Unavailable
ISBN 13	9780415855914
ISBN 10	0415855918
Title	Corporate Social Responsibility, Sustainability and Public Relations
Author	Donnalyn Pompper
Series	Routledge New Directions In Pr And Communication Research Ser
Condition	Unavailable
Binding Type	Hardback
Publisher	Routledge
Year published	2015-05-18
Number of pages	214
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.